A product demonstration is a component of a sales strategy in which companies highlight the value of a product or service to potential customers. It's typically a display or presentation that showcases the attributes of a product or service that customers might want to know before they purchase it. Some product demonstrations occur in front of an audience, while others are presentations that occur online accompanied by graphic designs and recorded videos. For instance, a software company might host a webinar where they discuss the primary features of a new video-editing program to potential customers.
Here are some benefits of conducting a successful product demonstration:
Makes sales processes more efficient: Explaining relevant information about a product to customers may help them make a quicker decision about whether they want to purchase it. This could help increase your overall sales and allow for sales processes to become more efficient.
Offers evidence that the product works: Product demonstrations can show people that a product functions properly. If customers can see how it works, they may develop more confidence in the brand.
Provides direct feedback: During a product demonstration, you can directly ask customers whether they have questions, concerns or suggestions about the product. This type of immediate feedback may offer unique insight that can allow you to improve your products.
Allows customers to experience ownership: Product demonstration can function as a trial program for customers who feel as though they're part of the decision-making process.
Promotes the company's brand: You can incorporate your company's specific brand in the style, language and tone of your product demonstration, which may help your audience remember your brand in the future.
Here are some of the most common types of product demonstrations companies use:
Some product demonstrations occur in physical stores, such as department stores and supermarkets. This option allows companies to promote their items to people who may already want to purchase something. Sales representatives can offer potential customers expertise and knowledge that directly appeals to their needs and interests. Here's an example of an effective store demonstration: